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Not to be that company, but it’s actually a pretty good deal.
Let’s talk toilet paper numbers: many toilet paper brands measure their cost per roll, not per sheet. They do this because they make single-length rolls with fewer sheets, so it sounds better. Because we make super long rolls (at least 370 sheets), it may seem like we’re more expensive. But in reality, we are generally on par with - if not more affordable - than other toilet paper brands.
Here’s a handy toilet paper formula if you want to get down and mathy:
- Total price / Number of rolls / Number of sheets per roll x 100
- For example, 48 rolls of 100% Recycled TP for $63.50
- $63.50 / 48 / 400 x 100 = 33c per 100 sheets
For example, our 48 rolls of 100% Recycled TP are 33c per 100 sheets, which is 30% cheaper than other online brands, where the average cost is 42c per 100 sheets. Based on the pricing below for July 2026:
| Brand | Paper Type | Price | Rolls | Sheets | Cost per 100 Sheets |
| About A Dog | Recycled | $66.00 | 48 | 360 | 38c |
| Eco Cheeks | Bamboo | $60.95 | 36 | 300 | 56c |
| Oobamboo | Bamboo | $72.00 | 48 | 300 | 50c |
| Peekapoo | Bamboo | $69.95 | 48 | 370 | 39c |
| PurePlanet | Bamboo | $68.00 | 36 | 300 | 63c |
| The Little Big Bamboo | Bamboo | $81.00 | 36 | 375 | 60c |
| Yarn'n | Recycled | $68.00 | 48 | 360 | 39c |
| Yarn'n | Recycled | $42.00 | 24 | 360 | 49c |
| Smart Ass | Recycled | $60.00 | 48 | 360 | 35c |
| Average | 48c |
We encourage you to compare our prices per sheet (not roll) with those of our competitors.
Not to mention, our toilet paper directly contributes to our donations to non-profit partners working in clean water and sanitation. Can you really put a price on giving back?