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Not to be that company, but it’s actually a pretty good deal.
Let’s talk toilet paper numbers: many toilet paper brands measure their cost per roll, not per sheet. They do this because they make single length rolls with fewer sheets, so it sounds better. Because we make super long rolls (at least 370 sheets), it may seem like we’re more expensive. But in reality, we are generally on par with - if not more affordable - than other toilet paper brands.
Here’s a handy toilet paper formula if you want to get down and mathy:
- Total price / Number of rolls / Number of sheets per roll x 100
- For example, 48 rolls of 100% Recycled TP for $60
- $60 / 48 / 400 x 100 = 31c per 100 sheets
For example, our 48 rolls of 100% Recycled TP are 31c per 100 sheets which is 26% cheaper than other online brands where the average cost is 42c per 100 sheets. Based on the July 2024 pricing below:
| Brand | Paper Type | Price | Rolls | Sheets | Cost per 100 Sheets |
| About A Dog | Recycled | $65.00 | 48 | 360 | 38c |
| Eco Cheeks | Bamboo | $60.95 | 36 | 300 | 56c |
| Emotions | Bamboo | $68.00 | 48 | 360 | 39c |
| Emotions | Recycled | $67.00 | 48 | 400 | 35c |
| How We Roll | Bamboo | $66.00 | 48 | 370 | 37c |
| How We Roll | Recycled | $60.00 | 48 | 400 | 31c |
| OO Bamboo | Bamboo | $66.00 | 48 | 300 | 46c |
| Peekapoo | Bamboo | $69.95 | 48 | 370 | 39c |
| PurePlanet | Bamboo | $68.00 | 36 | 300 | 63c |
| PurePlanet | Recycled | $66.00 | 36 | 500 | 37c |
| The Little Big Bamboo | Bamboo | $61.00 | 36 | 375 | 45c |
| Yarn'n |
Recycled | $65.00 | 48 | 360 | 38c |
| Yarn'n | Recycled | $39.00 | 24 | 360 | 45c |
| Zero Co | Recycled | $66.00 | 48 | 360 | 38c |
| Average | 42c |
We encourage you to compare our prices per sheet (not roll) with that of our competitors.
Not to mention, our toilet paper directly contributes to our donations to non-profit partners working in clean water and sanitation. Can you really put a price on giving back?