Whitening agents

Be warned, we are going to get a little nerdy here! 🧑‍🔬

Traditional chlorine, commonly known as bleach, is a harsh chemical that is often used for commercial whitening (or making cool jeans, if you live in the 80s).  Because bleach isn’t necessary to create sanitary TP (and we care about your delicate bum), we choose to whiten our products with gentler options.

Our recycled toilet paper is whitened using a combination of Hydrogen Peroxide (H2O2) & Oxygen (O2).

Our bamboo toilet paper is whitened using both Chlorine Dioxide (ClO2) and Hydrogen Peroxide (H2O2).

Why do we whiten at all?

We do it because, for the most part, that’s what customers expect and rumour has it - people get uncomfortable when their loo rolls aren’t sparkly white! Our goal is always to appeal to the widest audience possible so that we can maximise our charitable impact.

At the same time, we do think it’s important to be a leader in bringing the most environmentally conscious products to our customers. Making non-whitened bamboo TP is something we’ve always wanted to do - and we are currently investigating this 👀

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