What does “double length” mean?

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We get it, finding toilet paper that’s a great value can be really confusing. Because really, what’s bigger, jumbo or mega? Giant or XL? What about ultra long? Is that better than super long? We’re not sure either. But if we learned anything from Dr Talagala’s year 10 maths class, it’s that you have to show your work. So here’s ours:

Based on a review of supermarket products in September 2025, the average single length rolls for leading brands are 180 sheets and 1800cm long. The standard double length rolls are 360 sheets and 3600cm long.

That means our retail rolls are the standard double length at 360 sheets and 3600cm. The rolls on our website are even longer than double length – 370 sheets for our bamboo rolls and 400 sheets for recycled.

Phew, that was a lot of nerdy detail. Now if you don’t mind, we’re going to get back to watching Love Island. Or making toilet paper. One or the other.

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