Yup, and this is the conservative number.
Sharing the correct information is really important to us, so we commissioned an independent report from an environmental company to help work out how many trees are cut down each day for TP.
Again, in the interests of full transparency, here is that report in full.
The report sets this out in more detail, but to meet the global demand for toilet paper, 1.9 million trees per day would need to be cut down. This number would be if every toilet paper product on the market was made using virgin trees (eg. new trees were being cut down just to make TP).
We know there are products on the market that use alternative sources (like us!), but we don’t know the exact market share for those alternatives. Based on our knowledge of the industry, and living and breathing toilet paper for the past decade (not literally. We would support ‘living’ toilet paper, but not ‘breathing’ it), we’ve been super conservative and assumed that just over half the world’s wipers use traditional toilet paper.
Oof, that’s a big number.
Why do we care about this? Check out is traditional toilet paper really that bad for the environment?