We started in Melbourne, so much of the research we've done to date is specific to our Australian logistics set up, but we think it gives some good insight into how we think about our shipping and distribution footprint. As we grow our customer base in both Europe and North America, lots of more opportunities to reassess how we can deliver orders in those parts of the world will open up. We can't wait!
We currently have warehousing in Brisbane, Sydney, Canberra, Hobart, Adelaide and Perth. Our international warehousing is in London, Los Angeles and Pennsylvania. Our manufacturer is based in China, and we ship via sea freight directly into one of the ports nearest our warehouse locations.
For our Australian business, it may seem counterintuitive, but our current transport emissions are less than what they would be if we manufactured in Australia and road-freighted stock across the country. To test this reasoning, we’ve commissioned an initial analysis of our Australian business by an external life cycle assessment group. This analysis has included modelling the environmental impacts of three production scenarios:
- Producing in China and sea freighting into each port
- Producing in Victoria and road freighting into the major cities
- Producing in Victoria and rail / road freighting into the major cities
The analysis included modelling outputs of global warming potentials, particulate matter, land use, and water scarcity. Our operation minimises road transport emissions as much as possible by shipping directly into the major ports and distributing from there. This is because sea freight miles are 6-10 times less emissions-intensive than road miles.