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Not to be that company, but it’s actually a pretty good deal.
Let’s talk toilet paper numbers: many toilet paper brands measure their cost per roll, not per sheet. They do this because they make single length rolls with fewer sheets, so it sounds better. Because we make super long rolls (at least 370 sheets), it may seem like we’re more expensive. But in reality, we are generally on par with - if not more affordable - than other toilet paper brands.
Here’s a handy toilet paper formula if you want to get down and mathy:
- Total price / Number of rolls / Number of sheets per roll x 100
- For example, 48 rolls of 100% recycled TP is $68
- $68 / 48 / 385 = 37c per 100 sheets
Save big with our toilet paper! Our 100% Recycled TP is 48% cheaper and our Bamboo is 40% cheaper than the market leader (72¢ per 100 sheets) - based on the average retail price of the top 10 Charmin products by sales value, 12 weeks ending 15th March 2025.
We encourage you to compare our prices per sheet (not roll) with that of our competitors.
Not to mention, our toilet paper directly contributes to our donations to non-profit partners working in clean water and sanitation. Can you really put a price on giving back?
Want to see a lot more detail on how our bamboo toilet paper compares with other toilet paper options in the US? Visit this page for our comparison table.