Like every aspect of our toilet paper, we put a lot of thought into the packaging of our supermarket six roll packs. Although it may be counter-intuitive, we decided to use plastic instead of paper because it’s more environmentally friendly in this case. Here’s why:
Shipping and selling a product in stores requires durable packaging, and the paper wrappers we use in our online products wouldn’t hold up. Tearing of outer wrappers renders the product unsellable and creates a lot of excess wastage.
While it’s true that, per tonne, plastic is generally less environmentally sustainable than paper, to wrap the six rolls, we’d need to use significantly more paper (by weight) to achieve the same outcome. This is because paper is heavier and nowhere near as strong as plastic. As a result, the environmental footprint of us using paper to wrap our six packs instead of plastic would actually be higher.
To further reduce our footprint, we’ve made our plastic oxo-biodegradable to ensure it breaks down quickly in the natural environment and won’t end up stuck in waterways, oceans, parks or bushland. What is oxo-biodegradable plastic? Glad you asked - check out more info here.
If you're interested in learning more about how to think about sustainability based on a holistic product life cycle approach, we'd really recommend watching this Ted Talk from Leyla Acaroglu.