We need to wrap rolls to keep them moisture free and hygienic - unfortunately we can’t just put them in a cardboard box unwrapped. We’ve explored a number of other options—wrapping 6-packs in paper, wrapping the whole bunch in plastic, etc.—wrapping each roll in paper made the most sense, economically, environmentally and from a design perspective. But, to fully offset the extra paper we’ve used, we’ve trimmed about 1mm off of each sheet of toilet paper—we bet you didn’t even notice!
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