We did a lot of sourcing work and experimenting before settling on the bamboo fibres we use in our premium toilet paper, and blended together with sugarcane in our tissues and kitchen towel. Using bamboo has helped us create even more durable paper fibres that are as good as anything you’d find in the supermarket.
Bamboo is a great sustainable option as it’s naturally fast growing and rapidly renewable. It also uses far less land than trees and produces less particulate matter and CO2 emissions per tonne of paper produced. If cultivated properly, it doesn’t need intensive herbicide usage or even replanting (it grows back very quickly after harvesting, as it’s technically a grass). We source plantation bamboo, so harvesting doesn't have any adverse effects on natural forestry or wildlife.