Thanks to the support of our customers, to date we’ve donated $428,500 to help fund hygiene and sanitation projects, and we’re just getting started!
We want to be around in years to come, so we’re making sure we’re setting up a special kind of social impact business – one that not only does good, but paves the way for more businesses like ours in the future. With that in mind, we’ve invested every cent of the other 50% of our profits back into growing the business. We’ve launched new products, hired new team members, and opened new distribution centres, all with the goal of growing our impact. The more we grow, the more we can donate.
We are certified B Corp, which means that we've been assessed as a 'for benefit' company, rather than purely 'for profit'. This certification covers a wide range of aspects of our business and ranks our performance across a rigorous set of criteria. Part of this certification involved an independent assessment of our financial statements confirming our claim to donate at least 50% to charities.
We're also recognised by Australia's peak body for social enterprise, Social Traders, as meeting their criteria for social enterprise – which includes the requirement to "use the majority of profits to work towards their social mission". You can see our certified listing with them here.
If you’d like to know more, have a read of our latest impact report, which details more about the work we do.