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How emissions intensive is the production and delivery of your product?

We're based in Melbourne but also have warehousing in Brisbane, Sydney, Canberra, Hobart, Adelaide and Perth. Our manufacturer is based in China and we ship via sea freight directly into each of the ports where our warehouses are located (apart from Canberra of course!).

It may seem counter-intuitive, but the transport emissions incurred as a result of our shipping are slightly lower than they would be if we manufactured domestically in a single location and road-freighted stock across the country. To test this reasoning, we’ve commissioned an initial analysis of our whole business practice by an external life cycle assessment group. This analysis has included modelling the environmental impacts of three production scenarios:

  • Producing in China and sea freighting into each port
  • Producing in Victoria and road freighting into the major cities
  • Producing in Victoria and rail / road freighting into the major cities

The analysis included modelling outputs of global warming potentials, particulate matter, land use, and water scarcity. The results show that there are no consequential environmental benefits if we were to produce locally in Australia. This is largely because our operation minimises road transport emissions as much as possible by shipping directly into the major ports and distributing from there (sea freight miles are 6-10 times less emissions-intensive than road miles).

The above analysis does not include final deliveries from warehouse to customer (which would happen regardless of where we produced). But we're proud to say that we've partnered with Sendle, Australia's first carbon neutral delivery service, to deliver all our packages going to TAS, ACT, NSW, QLD, and metro VIC

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